Amorepacific launched Amore Mall, an AI-powered shopping application, directly within OpenAI’s ChatGPT platform. This move allows consumers to explore and purchase Amorepacific products through conversational interactions. The app offers tailored product suggestions based on individual skin types, concerns, and desired outcomes.
Users can also compare product ingredients, efficacy, and pricing via AI-driven conversations. Amorepacific positions itself as the first Korean beauty company to deploy a ChatGPT app, reaching a potential audience of over 900 million global users. The recommendation engine draws upon the company's extensive beauty data and expertise to deliver consultation-style advice.
This initiative aligns with Amorepacific's broader commitment to beauty technology, building on previous developments like its internal Amore Chatbot and AI solutions such as Wanna-Beauty AI and its CES 2026 showcased AI Skin Analysis and Care Solution. Future plans include integrating payment and delivery functionalities as AI agent commerce evolves.
The company states this strategy supports its “AI First” approach, aiming to enhance its digital beauty ecosystem and provide personalised beauty experiences across global AI platforms. The integration signifies a shift towards conversational commerce, potentially changing how consumers discover and buy beauty products.
