Naomi Brooks, co-founder of Ascend and a specialist in Afro and textured hair, has moved into professional education to address a persistent gap in industry training. After two decades of practice, Brooks identified that many qualified stylists lack the confidence and technical expertise to serve clients with textured hair. She argues that viewing these hair types as a niche is a systemic failure in current hairdressing standards.
The Professional Responsibility of Inclusive Education
For UK salon owners, this issue goes beyond personal skill sets. Clients now expect a professional experience that accounts for every hair texture, from curls to coils. When stylists cannot provide knowledgeable care, the business risks alienating a significant demographic and failing to meet modern service expectations. Brooks advocates for a fundamental shift: moving away from one-size-fits-all methods toward bespoke, texture-specific consultations.
The current lack of structured training means many professionals enter the workforce feeling intimidated by hair textures they have never been taught to handle. This training gap creates a disparity in the quality of service provided across the high street. By focusing on fundamental understanding—such as product selection, hair health, and protective styling—salons can close this proficiency divide.
Translating Expertise into Salon Performance
Brooks emphasizes that effective education must derive from real-world, behind-the-chair experience. Theoretical knowledge alone fails to prepare stylists for the complexities of salon work. Practical training that covers curl patterns and maintenance empowers staff to move past their hesitation and offer consistent, high-quality results.
As the industry evolves, the ability to work with all hair types becomes a core competency rather than an elective skill. Salon owners who prioritise this education invest in their team's long-term capability and the overall reputation of their business. True inclusivity begins with equipping staff with the tools to handle any client request with professional confidence. When stylists understand the 'why' behind different techniques, they deliver a more personalised and inclusive service, ensuring that every client receives appropriate and skilled care.
